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ICRA Labelled


Web Site Story
Pick of the Week! 3/16/98


The Beachfront Brigade

By Nannapat Tanapatitta.
Forget being young, footloose and fancy free. It is the over 50s who are living the life when it comes to enjoying more than one annual holiday in the sun. Active, fit, financially sound and with time to relax, they flock to the beachfronts of the world and thanks to The Beachfront Club, a new online tool, silver surfers can find hotels and resorts which qualify as being right by or on the beach with just a few clicks. That means that no road and no traffic come between the room and the water.
For the discerning, seasoned beachfront brigade, staying beachfront is essential. So-called snowbirds don’t want to fly half-way across the world to nestle down in a concrete jungle near to the beach but be able to walk right onto the beach from their room. Regardless of star-rating The Beachfront Club qualifies all those hotels by their location alone. This means there is a wide-choice - from a cheap and cheerful weekend getaway to a special beachfront holiday in a more luxurious resort.
Trekking to the beach across a busy road or not being able to nip back to the hotel room quickly and easily can be a real drag and is a major turn-off for many holidaymakers. Nobody wants to trail to the beach for the day with all they might need or have to walk back in the heat for a siesta or after a tiring day of beach lounging. Convenience and comfort make for a relaxing holiday as much as white sands and palm trees and this extends beyond the hotel quality and amenities and into what a beachfront holiday is all about – easy relaxation. The Beachfront Club is intent on building up a beach and destination profile to further help those looking not just for the right location but the right ambience, facilities and amenities to suit their individual tastes.
The Beachfront Club has mapped over 7500 hotels and resorts across the globe, in over 110 countries, on over 1600 beachfronts. Many of the hotels are ideal for those beach-lovers who want to stay next to the beach but not necessarily lounge on the sand. Beautiful hotel gardens, an infinity pool by the shore and loungers next to the sands can offer uninterrupted views of the bay, Evening dining on or by the sand offers the best of both worlds – a beachfront holiday and the comfort of a beachfront hotel.
http://www.thebeachfrontclub.com
Media resources:
A number of ready-to-publish articles, plus statistics and other information are available from The Beachfront Club at.
http://www.thebeachfrontclub.com/s/media-resources/
Interviews with the founders of The Beachfront Club, John Everingham and Christopher Ryan, are available on request.
Media enquiries: please email media@thebeachfrontclub.com http://www.thebeachfrontclub.com
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