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Web Site Story
Pick of the Week! 3/16/98


The Longevity Project

Surprising Discoveries for Health and Long Life from the Landmark Eight-Decade Study
By Howard S. Friedman, Ph. D. and Leslie R. Martin, Ph.D.
Published by Hudson Street Press
March 2011;$25.95US $32.50CA; 978-1594630750

For years we have been told to make lists and obsessively monitor when we're angry, what we eat, how much we worry, and how often we go to the gym. So why isn't everyone healthy? Now, based on the most extensive study of long life ever conducted, The Longevity Project reveals what really matters across the long run -- the personality traits, relationships, experiences, and career paths that naturally keep you vital.

Gathering key new information and using modern research methods to study 1,500 Californians across eight decades, health scientists Dr. Howard S. Friedman and Dr. Leslie R. Martin bust many old, dead-end myths. For instance,

* People do not die from working long hours at a challenging job -- many who worked the hardest lived the longest.
* Getting and staying married is not the magic ticket to long life, especially if you're a woman.
* It's not the happy-go-lucky who thrive -- it's the prudent and persistent who flourish through the years. See why.

With self-tests that illuminate your own best paths to longer life, and a deeper scientific understanding than we have seen before of the true causes of long-term health, this book will change the conversation about what it really takes to optimize your chances for a long, healthy life.

Author Bios
Howard S. Friedman, Ph.D., author of The Longevity Project: Surprising Discoveries for Health and Long Life from the Landmark Eight-Decade Study,graduated from Yale and was awarded the National Science Foundation graduate fellowship for his doctoral work at Harvard. He is currently Distinguished Professor of Psychology at the University of California, Riverside, and has been honored with major awards by the American Psychological Association and the Association for Psychological Science.

Dr. Friedman has edited and written a dozen books and 150 scientific articles and has been named a "most-cited psychologist" by the Institute of Scientific Information. His health and longevity research has been featured in publications worldwide. He lives near San Diego, California

Leslie R. Martin, Ph.D., co-author of The Longevity Project: Surprising Discoveries for Health and Long Life from the Landmark Eight-Decade Study, graduated summa cum laude from California State University, San Bernadino, and received her Ph.D. from the University of California, Riverside. Currently, she is a professor of psychology at La Sierra University, where she received the Distinguished Researcher Award and the Anderson Award for Excellence in Teaching. Dr. Martin is also a research psychologist at the University of California, Riverside, and a key associate in Professor Friedman's longevity studies.

An avid traveler, Dr. Martin climbed Mt. Kilimanjaro in 2005, and recently completed the 151-mile Marathon des Sables across the Moroccan Sahara. She lives in Riverside, California.

Reviews
"The Longevity Project uses one of the most famous studies in psychology to answer the question of who lives longest--and why. The answers will surprise you. This is an important -- and deeply fascinating -- book."
-Malcolm Gladwell

"A compelling and objective assessment of character traits associated with longevity. Only a handful of studies in this field last long enough to give meaningful results, and even fewer remain significant after their primary investigators have passed away. Friedman and Martin have resurrected a remarkable achievement with surprising conclusions. I learned a lot from this book."
-Andrew Weil, M.D. , author of You Can't Afford to Get Sick


You can watch a short video about The Longevity Project here: http://www.youtube.com/watch?v=GS5lLsf3eiw

Leyane Jerejian | Publicist
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FSB Associates
180 Mount Airy Road, Suite 205
Basking Ridge, NJ 07920
Ph: Main Line (908) 204-9340
www.fsbassociates.com

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