VARILUX BOOMER WATCH
OLDER BOOMERS VS. YOUNGER BOOMERS

Varilux Boomer Watch™ is an annual nationwide survey of more than 1,000 baby boomers conducted online by Varilux® progressive lenses, the most technologically advanced solution for presbyopia. This year the survey asked boomers about boomer culture, attitudes, ideals and concerns, revealing insight into how this influential generation see themselves in 2002.
By splitting the boomers into two categories:
younger (37-46)
and older (47-55),
some interesting differences in viewpoint are brought to light.

Who Needs Style?
Half of boomers aren’t spending any time worrying about the latest trends.
When asked how important it is to be "in-style," 47 percent of younger boomers and 52 percent of older boomers said "not at all."

No Slowing Down
There’s no drop in the daily exercise routine for older boomers. In fact, they actually exercise more than their younger counterparts.
Fifteen percent of older boomers said they exercise 4-5 times a week, just a shade higher than younger boomers (14%).
Twenty-three percent of older boomers squeeze in a workout 1-2 times a week, compared to 20 percent for younger boomers.

One Thing We Can All Agree On
When asked which current boomer figures were the best role models for the boomer generation, the top three were the same for both older and younger boomers— President George W. Bush, Tom Hanks and Rudi Giuliani topped the lists.

Closed for Business?
The sexual fire stops burning for some once they reach older boomer status.
Fourteen percent of younger boomers said they rarely or never have sex.
That number jumps to 21 percent for older boomers.

Optimism Fades
Optimism has faded more among older boomers than younger boomers since the events of September 11. A
third of older boomers (33%)
say they are less optimistic since the events of last year.
Less than a quarter (24%) of younger boomers said the same.

The Eyes Don’t Have It
Not surprisingly, older boomers are facing more struggles with their vision.
Some areas that boomers said have been impacted by changes in vision due to age:

Older Boomers Younger Boomers
Reading Older Boomers 56% Younger Boomers 44%
Using a Computer Older Boomers 31% Younger Boomers 20%
Driving Older Boomers 25% Younger Boomers 20%

Varilux Boomer Watch was conducted in January 2002 with an accuracy of +/- 3 percent.

For more statistics from the Varilux Boomer Watch™ report,
contact Courtney Weber at 312/988-2161 or
email cweber@webershandwick.com.# # #
Varilux Boomer Watch™ is a trademark of Essilor of America, Inc.
Varilux is a registered trademark of Essilor International, S.A.
 
Varilux®, Crizal® and Airwear® are registered trademarks of Essilor International, S.A.
VisionWebSM is a service mark of VisionWeb, Inc.

Responses to this survey

Boomer Watch™ 2001

Boomer Watch™ 2002 #2

Boomer Watch™ 2002 #3

Boomer Watch™ 2002 #4

Boomer Watch 2002#6

Boomer Watch 2002#5

Boomer's Life

Prespbyopia

Boomers International Institute™