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Generation Y — 20-somethings who were born after 1978.
There are approximately 60 Millions plus (70 Millions if
counting the generation to those born between 1977-1994).
Generation Yers' values differ significantly from the previous
Generations.
Generation Yers work to live and not live to work.
Generation Yers are self centric and focused on their own
advantage than Generation X.
They are the most racially diverse generation.
Generation Yers tend to be civic minded and more interested
in political activities than Generation Xers.
Most technologically competent, they live with high tech gadgets,
and computers.
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Perspectives
How Will Computers affect my Career?
By Eric Hutchinson
9/29/1999
Computers seem to have taken control of many things that we use
in our daily lives. People in many different professions who were
never
really trained to use a computer are most likely to be using
one at some point in
time.
The question "How will computers affect my career?"
would be fitting
for someone in a profession like medicine or
accountancy
but, what would that
same question be appropriate
for a computer scientist?
It would be redundant
to mention how
computers
affect a computer scientist since this profession
revolves around computers
are some points to be mentioned.
As a computer scientist , one job that may be chosen
is that of a computer
programmer.
If one chooses to go into the field
of software and game
programming, there will be more of
a demand in the future for new games if more people have
computers
and also a demand for higher quality games that
need to keep up with the ever changing 3D graphical technology.
There
already seems to be a standard for presenting material to the user,
implementing both site and sound; this is referred to as multimedia.
Consumers are always looking for games that represent things as close as
possible to the real thing, also known as virtual reality,
where we would be
immersed in a computer generated world
that seems very similar to ours.
Information Technology seems to be a major premise of any
mid-size to
large business. Programmers in this field have to
concentrate on how they
should get the information from one place
to another. In the old days of
data entry, the person would use
a "dummy" terminal to input the information
into the mainframe.
Today, this has changed to a new kind of technology
called
client/server.
In this environment the user would have a normal PC
and would use a windows based program to enter or retrieve data
which would
be channeled first to a server and
then to the mainframe
or vice versa.
The
internet has been ever so growing since it's infancy
only a few years ago.
Businesses now use the internet
and smaller sized networks to communicate
information to one another.
As such, many programmers are gearing towards
programming
languages
like Java that implement HTML scripts for programs that
can be run on the internet.
In any case, computer scientists have to always be on
top of the latest
advancements of technology and programming
languages
to be productive. The
computer industry is a dynamic
beast that never seems to sit still for too
long and those
who keep up with it will be ahead of the game.
Eric Hutchinson graduated with a
Bachelor of Science
in Computer Science from
Providence College, RI.
Eric works as a Computer Programmer
and also works for
his family's business part time as well
as occasional programming for
Boomers International.
He lives in Providence, RI
Calling All Teens
High-Tech Products for 12-18 Year-Olds
By Tim Bajarin
Special to ABCNEWS.com
Oct. 11 — I am not sure when it happened but sometime
in the last five years I became old and grew out of
touch with the young generation. At least that's
what my son tells me.
Now, this did not come from a lack of trying to keep
current.
I tried to stay up on the game market by buying him
the latest Nintendo, Playstation or what ever the
popular game system of the time was. I even got
myself a Game Boy so I could relate to him and his
friends.
I even tried Internet gaming when that took off in
order to keep abreast of the role of Net's impact on
the young gamers of the day. Finally, when MP3 players
came out, I admit, I bought one for myself so I could
see what all the fuss was about.
But it appears that this it was not enough to help me
stay young in spirit and keep up with the current trends
and culture of pop culture. In fact, now that most of
us in the computer industry are middle aged, it appears
many of us our not quite in tune with the young crowd
as we once were, although the fact that they represent
a very serious market for technology has not escaped us.
It's All About the Accessories
In recent talks with Sony, Apple, Hewlett-Packard, and
many other vendors in the PC and consumer electronics
market, it is clear that the teenage bracket represents
a highly sought-after buying group — one the companies
are starting to target in more aggressive ways.
For example, the new operating system for Microsoft's
Pocket PC includes the ability to display custom skins.
Skins, or the backgrounds of a PDA screen, are
translucent and tend to carry the corporate logo,
they can just as easily be changed to a picture of
Britney Spears, The Backstreet Boys or just about
any image that catches youth's fancy.
A similar movement is going on with some of the
cellular phone makers. They currently feature clip-on
face plates that lets users sport the logo or colors
of their favorite sports team. The next generation
phones will have backlit screens on them and will
also allow people to create custom "skins."
Consider that this next generation of cell phones
will also let customers play games on them and
a direct aim at the youth market emerges.
Another way to reach teens is through music.
While most MP3 players contain expensive,
solid-state media to record songs downloaded
off the Internet, Sony is now starting to push its
magneto-optical MD tapes for a similar purpose.
Although the new Sony MD recorders are a bit
pricey and are not actual MP3 players, they do
connect to a PC via a USB cable and can store
up to five hours of music on a single $2 tape.
Flash memory, used on almost all MP3 players,
costs between $1-2 dollars per megabyte while
an MD tape cost 1-2 cents per megabyte, offering
teens a much more cost effective way to download
and store a great deal of audio. Sony is about to
launch a big campaign aimed at the young shoppe
over the holidays.
And Microsoft's new Xbox game system is a clear
marketing ploy to cross over from the mainstream
PC market and into the youth-driven consumer
electronics arena.
Since the big players out there have recognized the
importance of the adolescent consumer, you can bet
that many more companies will gear their products
toward that demographic in an attempt to raise their
profit potential.
Tim Bajarin is a consultant and leading computer
industry analyst and futurist, covering the field of
personal computers and consumer technology.
He's based in Campbell, Calif.
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Other columns by Rowan
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 Generation Y & FREE SPEECH
Generation Y & Religious
Gangsta Rap
GenY's Stress
Generation Y And The Internet
Elections Survey
Hip Hop, And Its Place In The Generational Soup
THE GENERATION GAP
Among Pirates and Rastas
WTO Protest Has Links With The
Past..........
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Other columns by TOY
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ABORTION
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REAL LIFE STORIES:
- Interview With Amanda Nelson
A Friend Of Mine!
Full Circle
A FlowerChild
A Model & Personal Fitness Trainer.
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A student in Florida.
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Other columns about GenYers & Teens
1981
TEEN SPORTS
Children Now
Generation Y: When the Internet generation is joining your workforce
you better be prepared
Sparking Generation Y, By Erin Douglass
GENERATION Y DAUGHTERS VS BABY BOOMER MOMS
Hunter Douglas Finds Decorating Synergy
Generations Y information and research.
Meet Generations Yers.
Information and Medias.
This site providing information and services to youths.
News, gossip, advice, free mail and shopping resources.
An online magazine that includes news,
entertainment and education and career resources.
Teenage Research Unlimited (TRU)
Founded in 1982 by Educational Communications (ECI),
Social Research Inc. (SRI), and Peter Zollo as the first marketing-research
firm to specialize exclusively in teenagers.
SUMMER JOBS
INTERVIEW SECRETS
- Research the Company
- Rehearse Your Presentation
- Relax and Project Self-Confidence
Chinese rock fans enjoy a rock festival dubbed China's Woodstock,
in Lijiang, Yunnan province, August 17, 2002.
Thousands of rock n' roll fans watched bands and singers
from around the country in this two-day rock festival.
Western-style rock, pop and dance music has become
increasingly popular in China following more than two decades
of economic reforms but local bands are largely confined to small bars,
nightclubs and alternative venues such as this one. REUTERS/China Photo
World Youth Day!
Technology - Reuters Internet Report
NetTrends: Teens Want Their MP3s -- and Their CDs
Sat Sep 14, 2:07 PM ET
By Lisa Baertlein
PALO ALTO (Reuters) - Sure, they download free songs via the Internet,
a couple of Midwestern university roommates say,
but that doesn't make them crooks.
They are, nevertheless, seen as part of the MTV demographic
that music company executives blame for contributing
to the demise of their business.
Students Lora Michaelides and Lindsey McCollow,
sophomores at Marquette University in Milwaukee, Wisconsin,
say the executives have got it all wrong.
"I buy more CDs now. I want to keep the music business up,"
said Michaelides, who noted that while she has probably downloaded
as many as 13,000 songs in her life, she also has lost
count of how many CDs she owns.
Just last week, she says she purchased three new titles to add
to her music collection.
"I was introduced to a lot of new music last year
and I went to more concerts this summer than before I started
downloading," said McCollow.
The 19-year-old roommates said they use free, MP3 music downloads
as a way to get a taste of what's out there.
"I think it exposes more people to tons more music.
I hear something, and if
I like it, I want the whole CD," said McCollow, insisting she'd rather own a CD
she likes than download it.
Take Dave Matthews Band, McCollow's favorite group.
While she has downloaded only a handful of the band's
hard-to-find live recordings, she owns every CD the group has cut.
REFERENCE:
Yahoo News
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