-In the US, between the end of World War
IIand 1964, 78 million baby boomers were born and now
are part of the "Boomers" generation. - Boomers are
now entering middle age and changing the demographic
of the total population. 4 out of 10 households are
between ages 35 to 54 and the numbers of householders
ages 45 to 54 will increase 20 percent from 1995 to
- As empty nesters, boomers have more money to
spend as the median income for boomers bracket is
$47,300 annually. - The average household headed by
boomers age 35 to 54 spends $12,000 annually for hous-
- The number of couples without children
between the age of 45 and 60 will increase from 8
million in 1980 to 16 millions in the year 2010.
- Every 7.5 seconds, a Boomer turns 50!
Generation identified with Iron Curtain,
Berlin Wall, Cold War, Sputnik, Transistor Radios,
Calculators, Computers, CB Radio, Ham Radio,
Man on the Moon, Hula Hoop, Mickey Mouse Club,
Leave It To Beaver, Mousekateers, Doo Wop, R&B,
American Bandstand, Elvis, Little Richard, Chuck Berry,
Motown, Beach Boys, Haight-Ashbury, Hippies, PEACE,
VW Bug, LOVE, LSD, Woodstock, California Dreamin',
Hot tubs, TM, Psychedelic, Disco, Platform Shoes,
Bell Bottoms, Mini Skirts, Hot Pants, Bikinis, Tie
Died, flower power, communal, Nehru Jackets,
The Beatles, Rolling Stones, Chelsea, King's Road,
Carnaby Street, Bohemians, American Bandstand,
The Mods, The Rockers, Liverpool, Twiggy,
SOHO, The fall of Berlin Wall,
PAN AM and $5.00 a day in Europe.
(Sources San Jose Mercury News - Judy Stark, August,
1996, JM and ABBA)
Us Government data : Boomers Boom in these cities
(% of total populations)
Santa Fe 35.1%
Baltimore Portland/Salem 31.2%
Oregon Kokomo, Ind. 31.0%
York, Pa. 30.9%
San Francisco 30.8%
Portland, Maine 30.8%
Sources: Census Bureau, State and
Methopolitan Area Data Book 1997-1998
and USA Today.
Baby Boom Generation (1946 through 1964)
saw a marked increase in the number of
births in North America.
Here’s how the birthrate rose and
fell during the baby boom years:
1940 - 2,559,000 births per year
1946 - 3,311,000 births per year
1955 - 4,097,000 births per year
1957 - 4,300,000 births per year
1964 - 4,027,000 births per year
1974 - 3,160,000 births per year
AARP Study to Reveal the Psychology
Large-scale Research Survey Opens
Annual Dialogue Between the Association
and the Baby Boomer Generation
Contrary to conventional wisdom about
their denial of aging, baby boomers
really do have their eyes on the future,
according to a new report by AARP.
Asked about how much they think about
their futures, nearly two in three
boomers say ‘often.’ The report also
suggests that their greatest hopes
are focused on their toughest problems,
that they are generally optimistic about
what lies ahead and that they expect
many things to improve in their lives.
‘Boomers at Midlife: The AARP Life
Stage Study’ is a national survey
unprecedented in its scope that will
make breakthrough contributions to
the relatively unexplored field of
midlife psychological development
and reinforce AARP's already broad
and deep understanding of the 76
million-strong population of baby
boomers. The study is the first
installment in what will be an
annual series of AARP boomer studies,
which will closely examine how this
demographic group will change the
definitions of aging and how aging
will in turn change boomers.
The study is based on 3,666 telephone
interviews of adults ages 18 and older
conducted for AARP by Princeton Survey
Research Associates (PSRA) between
April 11 to June 15, 2002.
PSRA interviewed 2,127 boomers ages
38 to 56, 781 younger adults ages 18-37,
and 758 adults ages 57 and older.
In addition to over-sampling boomers,
PSRA interviewed 1,185 African Americans
and 1,161 Hispanics.
publication date: August 2002
Boomers - Tidbits & News.
Did you know:
Every 7 Seconds someone in America
50+ age group:
* Is the fastest growing population
* Is the most affluent consumer
group that exists.
* Account for over 40% of total
* Average $24,000 in annual disposable
* Control over 48% of all discretionary
purchases that occur.
* Own over 80% of all money in
* Own 79% of America's financial
* Spend almost $2 Trillion on goods
& services each year.
* Own 62% of all large Wall Street
* Visit malls more often than
any other age group.
* Dine out 4-5 times per week.
* 74% use the Internet to find
* 78% make online purchases.
* Over 70% are willing to try new
* Spend over $29 Billion yearly on
* Women over 50 spend $21 Billion
on clothes annually.
Source: Gary Onks
- SoldOnSeniors, Inc.
More Boomers Tidbits!
Boomers Q & A
Boomers International's Original Site.