Re: What cars are baby boomers driving?

Subject:

Comments:
: : We think that this will provide you some info. : : Boomers love these: : : SUV's : : Chevrolet Suburban/GMC Yukon XL (50's crowd) : : Jeep/Jeep Grand Cherokee : : Toyota 4Runner (mid 40's) : : Land Rover Range Rover : : Hummer 2000 (rich crowd) : : Cadillac Escalade ESV rich crowd) : : Volvo XC90 (soccer moms) : : Ford Explorer/Ranger F-150. : : Lexus GX 470 : : Cars: : : Corvette (Both Men and Women) : : TBird (Older model) : : Mustang : : Dodge Viper (Super Rich Boomer Men) : : Volvo : : Mercedes : : Porsche : : Porsche Boxster : : Volkswagen Beetles (BeetleMania) : :<CENTER><A HREF="http://www.vosvos.info"><IMG SRC="http://www.vosvos.info/images/logo.jpg" BORDER="0" ALT="vosvos"></A></CENTER> : : Honda : : Cadillac : : Saturn (mid 40's homespun) : : BMW's (Yuppies') : : Check out this site: : : It is old but it is still a good article to read. : : http://www.businessweek.com/1997/48/b3555001.htm : : CAN DETROIT MAKE CARS THAT BABY BOOMERS LIKE? : : It won't be easy: A majority prefer imports--and Motown's reliance on trucks and minivans isn't helping matters : : A Boomer's Eye View of Cars : : Environmental awareness, politics, the oil crisis--and some of Detroit's worst efforts--led a generation to shun the Big Three's cars : : 1949 : : The auto industry becomes the engine of America's postwar prosperity; Detroit controls 99.7% of the U.S. car market. : : 1955 : : Rosa Parks refuses to give up her seat on the bus; the Civil Rights Movement begins. : : 1957 : : Sputnik launched; the technology race begins. : : 1959 : : Cadillac tailfins reach their zenith. : : 1962 : : Rachel Carson publishes Silent Spring; environmentalism is born. Volkswagen ads urge consumers to ''Think Small.'' : : 1963 : : President Kennedy promotes physical fitness, starting boomers on lifelong craze. : : 1964 : : The Beatles appear on The Ed Sullivan Show and gain instant cult status. : : 1965 : : Ralph Nader publishes Unsafe at Any Speed, an indictment of the Chevrolet Corvair. First successful Japanese import, Toyota Corona, hits the market. : : 1968 : : Vietnam War protests spread, and assassinations of Martin Luther King Jr. and Robert F. Kennedy reinforce strong anti-Establishment leanings in boomers. : : 1969 : : Woodstock music festival; VW bus becomes hippie icon. : : 1973 : : Oil embargo leads to lines at the gas pump. In the scramble to come up with cleaner, fuel-efficient cars, Detroit reaches a new low in quality. : : 1974 : : Nixon's resignation in the wake of Watergate scandal confirms boomers' suspicions of authority. : : 1978 : : Lawsuits alleging Ford Pinto gas tanks explode in rear-end collisions raise safety fears. : : 1979 : : Second oil shock; Chrysler Chairman Lee Iacocca begs Congress to bail out failing carmaker. : : 1980 : : Ronald Reagan elected, beginning the ''Dynasty'' era of conspicuous consumption; boomers pay up for fancy labels. : : 1982 : : Cadillac launches Cimarron, a gussied-up Chevy Cavalier, in a failed bid to regain share. BMWs become car of choice for affluent yuppies. : : 1983 : : Chrysler introduces the first minivan, a kid hauler for boomers that looked nothing like mom's station wagon, marking the start of America's love affair with trucks. : : 1987 : : Stock market crash puts chill on consumer spending. Quality is in; glitz is out. : : 1987 : : J.D. Power publishes first initial car-quality surveys; finds American cars have 22% more defects than those from Japan. This confirms what boomers have long suspected: That American cars are simply inferior. : : 1988 : : Much-ridiculed ''Not your father's Oldsmobile'' ad campaign hits the airwaves. : : 1989 : : Toyota's Lexus and Nissan's Infiniti join Honda's Acura in storming the U.S. luxury-car market. All three quickly shoot to top of quality rankings. : : 1990 : : GM launches Saturn, its boldest and still most successful attempt to beat back the Japanese. Ford introduces Explorer, igniting the sport-utility craze. : : 1992 : : First boomer President elected. Ford Taurus, originally introduced in 1986, becomes best-selling car in America, surpassing the Honda Accord in popularity. : : 1996 : : First boomers turn 50. : : 1997 : : Mercedes launches M-class SUV. : : I will email you this message as well. : : Peace & love : : Boomersint : : : Hi, I'm doing a project on baby boomers and I was asked to find out what new cars/trucks/SUV's baby bomers are interested in and purchasing and why. I need this asap and would prefer a response e-mailed to me at rosi0014@algonquincollege.com

Optional Link URL:
Link Title:
Optional Image URL: